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MARKETING & SALES INSIGHTS FOR BUILDING MATERIALS MANUFACTURERS
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CONNAISSANCES MARKETING ET VENTE POUR LES FABRICANTS DE MATERIAUX DE CONSTRUCTION
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Check in with PRODESIGN on the latest strategies, marketing insights and news for building materials manufacturers, sales teams and marketers. Read our thoughts on sample design best practices and stay up to date on everything from trade shows to building design trends.
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Informez-vous auprès de PRODESIGN sur les dernières stratégies, informations marketing et actualités pour les fabricants de matériaux de construction, les équipes de vente et les spécialistes du marketing. Lisez nos réflexions sur les meilleures pratiques de conception d'échantillons et restez au courant de tout, des salons commerciaux aux tendances en matière de conception de bâtiments.
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The importance of material selection in sample and display design is often overlooked during the sample-making process. But, at what cost?
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L’importance de la sélection des matériaux pour les échantillons et les expositions est souvent négligées dans le processus de fabrication des échantillons. Mais à quel prix?
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Brand stories are an incredible tool. Your brand story must resonate with consumers, and samples and displays are the medium you’ll use to tell the story.
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Les histoires de marque sont un outil avantageux. L’histoire de votre marque doit trouver un écho auprès des consommateurs, et les échantillons et les présentoirs sont le support que vous utilisez pour raconter l'histoire.
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Want to know how to build emotional connections via your sampling campaign? Check out our guide on how to create emotional connections through your samples.
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Savez-vous comment créer des liens émotionnels à travers vos échantillons? Consultez cet article pour comprendre comment créer ces liens émotionnels.
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Your building materials samples are one of the hardest-working parts of your marketing strategy, especially when introducing new products to customers.
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Vos échantillons de matériaux de construction sont l’un des éléments les plus importants de votre stratégie marketing, en particulier lors de la présentation de nouveaux produits aux clients.
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In the building materials industry, understanding how to use your sample board design to make a clear and compelling offer to your customer is critical.
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Dans l’industrie des matériaux de construction, il est essentiel de comprendre comment utiliser votre conception de carte d’échantillonnage pour faire une offre claire et convaincante à votre client.
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Before choosing to make samples internally, you must know the real cost of making samples in-house and why savvy companies almost always choose outsourcing.
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Avant de choisir de faire des échantillons en interne, vous devez connaître le coût réel de la fabrication d'échantillons en interne et pourquoi l'externalisation est presque toujours la meilleure solution.
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Want to get more specifications? Then try these nine easy ways building materials manufacturing companies can get more specifications by architects and designers.
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Souhaitez-vous obtenir plus de spécifications? Essayez ces neuf façons simples d'obtenir plus de spécifications par les architectes et les concepteurs.
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2021 is a turbulent year for the building materials industry, with material shortages being a significant problem. But what’s to come in the second half of 2021?
To get the most from your samples, you must be aware of both best practices and some common mistakes to avoid on your next sample project.
One of the most challenging parts of marketing is determining how people will think and behave during the buying journey. However, a vast majority of consumers get influenced by the same psychological factors. In understanding what these hidden psychological factors that influence consumer purchase decisions are, you can market your offerings most effectively, making conversions more likely.
Over the last decade, marketing and content consumption have shifted dramatically to the digital world. Despite this, some traditional marketing methods still bring significant returns. One notable example, especially in the building materials industry, is sampling.
Making the most of your samples includes knowing who will be showing them and purchasing them. You need to understand better than the competition what your target market is looking for and provide confidence via your samples that you can provide what they need.
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PRODESIGN is excited to announce PRODESIGN Insights - a place to share ideas about building materials samples, industry news, and a bit of creative inspiration.
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PRODESIGN est ravi d'annoncer PRODESIGN Insights - un endroit pour partager des idées sur des échantillons de matériaux de construction, des nouvelles de l'industrie et un peu d'inspiration créative.
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